The idea for this project originated with GEN-FISH’s partners, who were hampered by the limitations of conventional sampling methods. With mounting pressures on our ecosystems, government, industry, and NGOs are increasingly aware of the need to obtain better data: faster, less expensive, and far more accurate and complete. Our partners, co-producers, and end-users worked closely with our Research Team at every step to ensure that our genomics tools are not just of interest to the scientific community, but are useful and effective in day-to-day applications.