Dr. Tongzhe Li
Assistant Professor
Department of Food, Agricultural & Resource Economics
University of Guelph
Phone: (519) 824-4120 ext. 53332
Email: tongzhe@uoguelph.ca
Website: FARE Laboratory
Dr. Li combines economic theory and behavioural approaches to understand the economic and political context of a problem. Her current projects focus on innovation adoption in an agri-environment context. Dr. Li has published 25 peer-reviewed articles in the past four years.
With the help of two GEN-FISH graduate students, Dr. Li will be able to conduct economic experiments with potential end-users to study their innovation adoption preferences and behaviour. Dr. Li’s team will also quantitatively assess social, economic and regulatory factors that impact the social acceptance and end-user adoption of the GEN-FISH toolkits. This work will help ensure widespread use of these new technologies for the future health of Canada’s freshwater fish population.