{"id":2704,"date":"2025-04-10T03:15:10","date_gmt":"2025-04-10T07:15:10","guid":{"rendered":"https:\/\/gen-fish.ca\/?post_type=cpt_team&p=2704"},"modified":"2025-04-10T03:15:14","modified_gmt":"2025-04-10T07:15:14","slug":"li","status":"publish","type":"cpt_team","link":"https:\/\/gen-fish.ca\/fr\/team\/li\/","title":{"rendered":"Dr. Tongzhe Li"},"content":{"rendered":"
Assistant Professor
Department of Food, Agricultural & Resource Economics
University of Guelph<\/h5>\n\n\n\n

Phone: (519) 824-4120 ext. 53332
Email:\u00a0tongzhe@uoguelph.ca<\/a>
Website:\u00a0FARE Laboratory<\/a><\/p>\n\n\n\n

Dr. Li combines economic theory and behavioural approaches to understand the economic and political context of a problem. Her current projects focus on innovation adoption in an agri-environment context. Dr. Li has published 25 peer-reviewed articles in the past four years.<\/p>\n\n\n\n

With the help of two GEN-FISH graduate students, Dr. Li will be able to conduct economic experiments with potential end-users to study their innovation adoption preferences and behaviour. Dr. Li\u2019s team will also quantitatively assess social, economic and regulatory factors that impact the social acceptance and end-user adoption of the GEN-FISH toolkits. This work will help ensure widespread use of these new technologies for the future health of Canada\u2019s freshwater fish population.<\/p>","protected":false},"excerpt":{"rendered":"

Quantitatively assessing social, economic and regulatory factors as well as innovation adoption preferences and behaviour impacting the social…<\/p>","protected":false},"author":8,"featured_media":970,"comment_status":"closed","ping_status":"closed","template":"","cpt_team_group":[73],"class_list":["post-2704","cpt_team","type-cpt_team","status-publish","has-post-thumbnail","hentry","cpt_team_group-research-team"],"yoast_head":"\nDr. Tongzhe Li » GEN-FISH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gen-fish.ca\/fr\/team\/li\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Tongzhe Li » GEN-FISH\" \/>\n<meta property=\"og:description\" content=\"Quantitatively assessing social, economic and regulatory factors as well as innovation adoption preferences and 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